Picture your donors as friends gathered around a dinner table. When the conversation follows a comfortable rhythm—ask a question, listen, then share how their insight shaped the meal—everyone feels at ease and eager to stay for dessert.
That’s exactly what the Ask‑Thank‑Report (ATR) cadence does for your fundraising. It provides a clear, kind sequence your supporters can count on, and CauseMatch bakes that rhythm right into our peer‑to‑peer platform. When donors know what’s coming, generosity becomes second nature.
Ask, Thank, Report at a Glance
• Ask– Frame the problem with vivid emotion, showing how urgent and solvable it is. The ask invites donors to step into the story as the hero.
• Thank – Respond quickly with heartfelt gratitude that spotlights the donor’s identity as a world‑changer. A warm thank you is the applause after their heroic entrance.
• Report – Close the loop by showing the tangible transformation their gift created. This feel‑good update also tees up the next opportunity to act, keeping the momentum alive.
Why This Sequence Works with CauseMatch
Donor Connect auto‑merges each supporter’s name, gift amount, and the ambassador they gave through, so even a 5,000‑person blast feels like a personal note. Think of it as a handwritten letter—at light‑speed.
Our emailing engine handles method and timing: an instant thank‑you and then a 30‑day report hit inboxes exactly when the donor’s post‑gift glow is peaking, maximizing that dopamine rush and nudging them toward a second gift.
How to Implement the Sequence Today
1. Open your campaign in the dashboard and select the campaign for which you plan on thanking your donors.
2. Put in a strong beneficiary photo and input your email so it sounds like your organization’s voice.
3. Press “send”. CauseMatch will track opens and clicks, letting you focus on follow‑up tasks—freeing you to plan your next big idea.
Remember: Consistancy
Consistency builds trust, and trust fuels repeat giving. When your outreach flows like a favorite song—Ask, Thank, Report—supporters hum along and happily hit replay.
Spin up the email sequence in your next ambassador‑led fundraiser and watch those repeat‑gift numbers climb.
Email Example Templates
Ask Email Template:
Subject: You can solve this today
Body: I’m writing because children in our community are heading to bed hungry tonight…
Thank Email Template:
Subject: Your gift changed someone’s night
Body: When you donated through Sarah’s CauseMatch page, you wrapped a family in warmth and dignity.
Impact Report Email Template:
Subject: See what your generosity unlocked
Body: Thirty days ago you stepped up. Here’s the story you wrote…
REMINDER: Sequence Timing Calendar
Day 0 – Ask
Day 1 – Thank
Day 30 – Report and gentle next ask
