Employee Spotlight is a new CauseMatch blog series meant to surface stories of the amazing individuals behind our platform.
We’ll interview people who are developers, graphic designers, coaches, marketers, customer success representatives, and all those in between… THESE are the people who make CauseMatch GO. These are the people who guide fundraisers through the invigorating process of online campaigns.
Today, let’s get to know Tom Eisenman, Director of Business Development.
Tom is one of the nicest guys you’ll meet. What makes him so good at his job is that he always has the best interest of the customer at heart. He understands what it takes to run a successful campaign and helps clients like you achieve their fundraising goals. Oh, and he’s a volunteer medic, too.
- You have to sing karaoke, what song do you pick?
I stick to stuff that I’m good at. You won’t find me on a Karaoke stage.
- What is the oldest thing in your refrigerator?
A bottle of prune juice – and even as I answer these questions, I’m wondering why I still have it. Mentally, I’m committing to throwing it out. Realistically, I’m just not ready to take that step yet.
- If you woke up tomorrow as an animal, which animal would you choose to be and why?
For sure a monkey. I mean, wouldn’t it be the coolest thing to hang out with a pack of monkeys all day? Plus they have a lot of energy, which is great.
- What is one detail that all great crowdfunding campaigns have in common?
They all work hard – from the most senior person at the organization all the way to the bottom. One of the greatest assets of a crowdfunding campaign is that everything is fully transparent. So when the higher ups are working hard, the rest of the organization sees that and are inspired to work hard as well. It creates an incredible ripple effect.
- If you could host a talk show, who would be your first guest?
My grandmother. I think when we’re younger we don’t always appreciate the wisdom of our elders, but as I’ve gotten older, even with such a technologically advanced world that they didn’t have – there’s so much core insight to be gained from this generation.
- What advice do you have for prospective CauseMatch clients?
Get ready to work hard. Don’t forget, as important as the campaign itself is, the post-campaign follow up is just as important.
- What has been your proudest moment at CauseMatch?
When a Yeshiva in Jerusalem that has been around for many years told me that if it wasn’t for our campaign, they would have had to close their doors last year.
Additionally, while at a conference recently, I bumped into the principal of a large NY day school and he told me that thanks to our campaign, they were able to give each teacher a $10,000 bonus. I was like, wow, during the Covid pandemic, we were still able to pull off such a successful fundraising year.
- What do you buy way more of than most people?
Funky socks and Jameson
- If you had to delete all but 3 apps from your smartphone, which ones would you keep?
Without a doubt, WhatsApp, Gmail, Waze.
