Quick take-aways The data behind the multiplier Independent research confirms that matching gifts dramatically improve both participation and generosity — before the match is even applied: Every dollar you secure
(plus messaging cheat-sheet and a “Psych-to-Copy” worksheet) Matching campaigns succeed because they speak to three different human drives at once: leadership recognition (matchers), deal-seeking and social proof (crowd donors) and
Brief summary Matching campaigns live or die by the clarity of their words. A single ambiguous phrase can slash click-throughs, while crisp, impact-focused language can send response rates soaring. This
A peer-to-peer campaign is like a friendly group text: one person shares excitement, ten friends chime in, and suddenly everyone’s buying cupcakes for the bake sale. Add a matching gift
Guest blog alert! Our friends at Loop have written about how your nonprofit’s brand is a key tool for attracting new supporters and encouraging them to stay engaged. Start developing
Want a local business to say yes to your next school fundraiser? Show them how their gift can spark a community response and make them a hero in just one
Post-Campaign Touches That Turn First-Time Donors into Lifelong Fans
48-Hour Matching Campaigns That Respect Donors: Why a 48 hour window is magic, how to keep it honest, and what to send your donors
Special guest blog from our friends at Insightful Philanthropy! Although fundraising goals may vary, many are time-sensitive. If your nonprofit wants to meet its fundraising goals quickly, read on and
