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Many non-profits treat their mid-level donors—those dependable supporters who give between one and ten thousand dollars per year—as if they are forever “stuck” in that tier. In reality, a carefully
Quick take-aways The data behind the multiplier Independent research confirms that matching gifts dramatically improve both participation and generosity — before the match is even applied: Every dollar you secure
(plus messaging cheat-sheet and a “Psych-to-Copy” worksheet) Matching campaigns succeed because they speak to three different human drives at once: leadership recognition (matchers), deal-seeking and social proof (crowd donors) and
Brief summary Matching campaigns live or die by the clarity of their words. A single ambiguous phrase can slash click-throughs, while crisp, impact-focused language can send response rates soaring. This
A peer-to-peer campaign is like a friendly group text: one person shares excitement, ten friends chime in, and suddenly everyone’s buying cupcakes for the bake sale. Add a matching gift
Guest blog alert! Our friends at Loop have written about how your nonprofit’s brand is a key tool for attracting new supporters and encouraging them to stay engaged. Start developing
Want a local business to say yes to your next school fundraiser? Show them how their gift can spark a community response and make them a hero in just one
Post-Campaign Touches That Turn First-Time Donors into Lifelong Fans
48-Hour Matching Campaigns That Respect Donors: Why a 48 hour window is magic, how to keep it honest, and what to send your donors