Overhead Versus Investment: Flip the Narrative Many boards still chase single-digit overhead. Yet our online fundraising platform shows that raising one hundred thousand dollars after spending ten thousand is wiser
Most donors click away before completing a gift. Retargeting ads bring those warm prospects back and inspire them to finish what they started. On CauseMatch, nonprofits that add smart retargeting
Four out of five donors who click your ‘Give’ button never finish the transaction. That leak costs missions thousands every year. The good news: a handful of donor-centric tweaks can
Great fundraising copy does more than describe a need. It invites a donor to step into the story as the protagonist whose action changes everything. When you shift the spotlight
A raffle is the nonprofit world’s version of confetti: colorful, festive, and guaranteed to excite a crowd. When done right it is more than a one-day thrill. A well-planned fundraising
Because a great “thanks” is the first step toward the next “yes” One Gift Is Good. A Lifetime of Giving Is Better. Every nonprofit loves the ping of a new
Every click to your donation form represents genuine interest. Yet industry studies show up to eighty percent of would-be donors exit before finishing the transaction. That leak is not a
Ambassador energy makes or breaks a peer-to-peer campaign. When you can see exactly who is asking, sharing and inspiring gifts, you can coach every volunteer to victory. CauseMatch’s ambassador tracking
Fundraising professionals face constant pressure to “keep overhead low.” Yet the most successful organizations view costs as investments that fuel mission impact. This post unpacks that shift. The Overhead Myth
