Fundraising is equal parts heartstring and purse string. A brilliant story moves donors, yet the right photo is the spark that makes them act right now. At CauseMatch we have
Why “Identity-Driven” Giving Matters Donors don’t just support a project—they signal who they are. When your appeal echoes a supporter’s values, heritage, or community pride, the gift feels like an extension
Is your campaign page video worth the effort?
Nonprofits often pour time and money into polished campaign videos, but habits have changed. In part three of this series, Josh
Want more eyes on your crowdfunding campaign? Build buzz with video.
In part two of this series, Josh Gold shares how short, simple videos can help you break through
Video can help you drive traffic, raise more money, and turn one-time donors into long-term supporters. In this series, guest author, Josh Gold, shares how to use video to fuel
Why “Hey Friend” wins more gifts than “Dear Subscriber” Why a Human Voice Still Cuts Through the Noise Your supporters’ inboxes are war zones of coupons, “re:” threads, and calendar
You Can’t Afford Ambassadors on Autopilot Peer-to-peer fundraising lives or dies by your ambassadors’ energy. When their spark fades, donor pipelines shrink, “boost engagement” becomes a wish, and even the
Why Ambassadors Deserve Major-Donor Treatment If an ambassador raises $5,000 every year, that impact rivals many “big-check” donors. When you treat ambassadors with the same personal touch you give a
Why “When” Can Matter More Than “How” Great campaign planning starts long before you design a donation page. Pick a date that clashes with holiday travel, exam week, or breaking-news
