Tom Eisenman is a Sales and Crowdfunding Expert, helping executive directors and heads of Schools raise more money through strategic peer-to-peer crowdfunding campaigns. Connect with him on LinkedIn.
Yes, you. Nonprofit leaders, staff, rabbis, admins, even the intern—put down the spreadsheet, close the email draft, and pick up your phone.
Why? Because nothing grows donor relationships faster than a real, human, unscripted thank you. Not a receipt. Not a “Dear Friend” letter. A simple, authentic message that says: you matter.
Try something like one of the examples below (one sentence, straight from the heart):
- Hey Dan, I was in the office looking at all the event fliers and I just wanted to shoot you a quick thank you for making it all possible!
- Hi Sara- I was preparing the holiday packages for the families that needed a little extra love and care for the holidays and I thought of you and how your support helped us get here. So thank you from the bottom of my heart!
- Voice note: I’m driving and I thought of you. I just wanted to wish you a Shana Tova and thank you again for your support throughout the year for {{ORG}}.
That’s it. Call, text, or even a quick WhatsApp. Five minutes, huge impact.
And listen—if you’re thinking, “But shouldn’t I also slip in an ask?” Nope. Don’t do it. (Yeah, I can’t believe I’m saying that either.) This moment is about gratitude, not fundraising goals.
So go ahead: stop reading, pick up your phone, and thank someone right now. You’ll make their day—and maybe your year.
FAQs
What is the best way to thank a donor?
Without a doubt, spontaneous messages that are short and authentic are the best way to thank your donor and keep them supporting your mission for a lifetime!
Supporting Materials
E-Book: Campaign Ambassador Messaging
Webinar replay: “Fundraising During Crisis”
Fundraising Guide: Peer-to-Peer Fundraising
Blog article: Strengthen P2P Relationships
Feature tour: Donor Rescue Explained