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A target with the center hit, and a light bulb
Fundraising Strategy

How to Set Realistic Fundraising Goals (and Beat Them)

So, you’re sitting in a board meeting, and someone enthusiastically declares, “We need to raise a million dollars this year!” The room fills with excited nods and ambitious energy. Fast-forward

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Raimy Rubin August 2025
pictures of leaves throughout all four seasons: winter, spring, summer, fall
Fundraising Tips

The Best Time of Year to Launch a Fundraising Campaign

Timing, as they say, is everything. Ask any comedian, and they’ll tell you that the same joke can either kill or bomb depending on when it’s delivered. Ask any gardener,

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Raimy Rubin August 2025
Kids running a lemonade stand fundraiser
Fundraising Strategy

How to Plan a Successful Nonprofit Fundraising Campaign

Picture this: You’re standing in front of a room full of passionate volunteers, coffee cups steaming, everyone buzzing with excitement about your upcoming fundraising campaign. Someone raises their hand and

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Raimy Rubin August 2025
Three Pillars with the words "Column Control" over them.
Technology

Meet Column Control: Clarity at the Click of a Checkbox

Scrolling through dozens of dashboard columns is yesterday’s problem. Column Control empowers each CauseMatch user to choose exactly which metrics appear in every key table—then save those preferences to their

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Raimy Rubin August 2025
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Fundraising Strategy

From Overwhelmed to Outstanding: How to Break Big Fundraising Goals Into Actionable Steps

The Feeling: “This Goal Is Huge” Big targets can feel like a wall. You see the number, your calendar fills up, and suddenly momentum stalls. Good news. The fastest way

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Raimy Rubin August 2025
twins smiling
P2P Fundraising

Why Matching Campaigns Work: Psychology, Proof, and Playbooks

The Simple Promise That Doubles Motivation “Your gift will be doubled.” Few phrases in fundraising convert as reliably. Matching campaigns work because they make a donor’s impact feel immediate and

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Raimy Rubin August 2025
Woman CEO looking interested in fundraising pitch
Fundraising Strategy

What to Do When Your CEO Won’t Fundraise: Coaching Strategies That Work

The Awkward Truth You’re Navigating Every team has a rain cloud. For many nonprofits, it’s the moment your CEO sidesteps the ask. It’s rarely laziness; it’s risk, time, and identity.

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Raimy Rubin August 2025
Celebrating a huge win with lights and confetti in a stadium
Fundraising Strategy

Rally the Right People: Ambassador Recruitment 101 for Record-Breaking Peer-to-Peer Campaigns

Why Ambassadors Make—or Break—Your Goal Friends ask, friends give: 39% of Americans have donated because someone they know asked. (Peer-to-Peer Professional Forum). That trusted-messenger effect is why the top 30

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Raimy Rubin July 2025
Shopping cart at checkout
Uncategorized

Why Donor Abandonment Happens—and How to Fix It.

The Silent Revenue Leak Getting supporters to your donation page is hard work—yet 60 % leave without finishing the gift (Bloomerang). M+R’s 2025 Benchmarks show an average page-completion rate of

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Raimy Rubin July 2025
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  • By Raimy Rubin
  • February 26, 2026
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CauseMatch vs. Zeffy: The Hidden Cost of “Free”

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A target with the center hit, and a light bulb
  • By Raimy Rubin
  • November 24, 2025
  • 3 Min

Why Annual Campaigns Must Stand on Their Own: Data, Donor Psychology, and Strategic Timing

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  • Donor StewardshipFundraising Tips
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  • By Raimy Rubin
  • October 5, 2025
  • 5 Min

Reconnecting With Donors: A Post-High Holiday Playbook

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  • Fundraising StrategyP2P Fundraising
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  • By Raimy Rubin
  • September 17, 2025
  • 3 Min

Beyond Tech Support: Why Customer Success Managers are the Secret Ingredient to Bigger Campaigns

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  • Donor StewardshipEmployee Spotlight
women looking down at her phone smiling in front of a bright orange background
  • By Raimy Rubin
  • September 17, 2025
  • 2 Min

Stop Right Now and Pick Up Your Phone

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  • Fundraising StrategyTechnology
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  • By Raimy Rubin
  • September 16, 2025
  • 5 Min

From Keywords to Conversations: How AI Search is Rewriting Fundraising Strategy for Nonprofits

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  • Fundraising TipsTechnology
people swapping books
  • By Raimy Rubin
  • September 16, 2025
  • 3 Min

How to Use Social Media to Boost Your Fundraising Campaign: Your Digital Fundraising Playbook

  • Read More
  • Fundraising Tips
Phone with social media notifications popping up into the air above.
  • By Raimy Rubin
  • September 16, 2025
  • 6 Min

Social Media Storytelling Tips for Nonprofits: How to Serve Main Character Energy for Your Cause

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  • Fundraising Strategy
storytelling time
  • By Raimy Rubin
  • September 16, 2025
  • 7 Min

Fundraising Storytelling: How to Share Impact That Opens Hearts and Wallets

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