A heartfelt story pulls donors in, but a clunky checkout sends them right back out. Up to 80% of would-be gifts stall on slow or confusing forms. Use the checklist below to turn every click into a completed donation and keep mission momentum high.

Why Page Experience Matters More Than Ever

Mobile traffic now tops 60% for most nonprofits. If your form takes longer than three seconds to load or demands too many fields, donors vanish faster than you can say “captcha.” The good news: small UX tweaks on an online fundraising platform like CauseMatch quickly lift conversion and lower donor-abandoned-donation rates.

The 10-Point UX Checklist

  1. Speed First
    Compress images and aim for under three-second load times on 4G.
  2. Short Forms
    Require only name, email and payment. Make everything else optional.
  3. Wallet Pay Options
    Enable Apple Pay, Google Pay and PayPal so mobile donors tap once and smile.
  4. Suggested Amounts With Impact
    Replace “$100” with “$100 provides ten meals” to anchor generosity.
  5. Responsive Layout
    Buttons should be thumb-friendly and never hidden behind pop-ups on small screens.
  6. Progress Bar & Social Proof
    Show real-time totals and recent gifts to build community momentum.
  7. Security Reassurance
    Display SSL and payment badges prominently to quell hesitation.
  8. Donor Cover-Fees Toggle
    Offer an easy opt-in so supporters keep your overhead low and impact high.
  9. Auto-Save & Abandonment Rescue
    Capture an email early; if the donor leaves, send a friendly reminder within one hour—see our guide on donor abandonment rescue.
  10. Thank-You Page Upsell
    After payment, invite donors to share or start a peer-to-peer fundraising page—link to our P2P guide for inspiration.

Implement, Test, Repeat

Treat each element as a mini experiment. Tweak one variable weekly, review analytics, and celebrate incremental gains. Even a two-percent bump compounds fast during a 24-hour matching-grant fundraiser.

FAQs

What types of nonprofits is CauseMatch best for?

CauseMatch excels with community-driven organizations—from synagogues and day schools to grassroots charities—especially those eager to run peer-to-peer fundraising with ambassador tracking and CRM integration baked in.

Matching campaigns, supporter pages, and coaching combine to raise up to 6× more than traditional methods.

 

Ready to Patch the Leaks?

Our fundraising coaches will run a free page audit, install wallet pay and set up abandonment rescue so more kind clicks become completed gifts.

Book a free strategy call and watch your conversion curve climb.

Supporting Materials

E-Book: Campaign Ambassador Messaging 
Webinar replay: “Five Things They Don’t Teach You In Fundraising School
Fundraising Guide: Peer-to-Peer Fundraising
Blog article: Strengthen P2P Relationships
Feature tour: Donor Rescue Explained



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