A heartfelt story pulls donors in, but a clunky checkout sends them right back out. Up to 80% of would-be gifts stall on slow or confusing forms. Use the checklist below to turn every click into a completed donation and keep mission momentum high.
Why Page Experience Matters More Than Ever
Mobile traffic now tops 60% for most nonprofits. If your form takes longer than three seconds to load or demands too many fields, donors vanish faster than you can say “captcha.” The good news: small UX tweaks on an online fundraising platform like CauseMatch quickly lift conversion and lower donor-abandoned-donation rates.
The 10-Point UX Checklist
- Speed First
Compress images and aim for under three-second load times on 4G. - Short Forms
Require only name, email and payment. Make everything else optional. - Wallet Pay Options
Enable Apple Pay, Google Pay and PayPal so mobile donors tap once and smile. - Suggested Amounts With Impact
Replace “$100” with “$100 provides ten meals” to anchor generosity. - Responsive Layout
Buttons should be thumb-friendly and never hidden behind pop-ups on small screens. - Progress Bar & Social Proof
Show real-time totals and recent gifts to build community momentum. - Security Reassurance
Display SSL and payment badges prominently to quell hesitation. - Donor Cover-Fees Toggle
Offer an easy opt-in so supporters keep your overhead low and impact high. - Auto-Save & Abandonment Rescue
Capture an email early; if the donor leaves, send a friendly reminder within one hour—see our guide on donor abandonment rescue. - Thank-You Page Upsell
After payment, invite donors to share or start a peer-to-peer fundraising page—link to our P2P guide for inspiration.
Implement, Test, Repeat
Treat each element as a mini experiment. Tweak one variable weekly, review analytics, and celebrate incremental gains. Even a two-percent bump compounds fast during a 24-hour matching-grant fundraiser.
FAQs
What types of nonprofits is CauseMatch best for?
CauseMatch excels with community-driven organizations—from synagogues and day schools to grassroots charities—especially those eager to run peer-to-peer fundraising with ambassador tracking and CRM integration baked in.
How does CauseMatch help increase donation results?
Matching campaigns, supporter pages, and coaching combine to raise up to 6× more than traditional methods.
Ready to Patch the Leaks?
Our fundraising coaches will run a free page audit, install wallet pay and set up abandonment rescue so more kind clicks become completed gifts.
Book a free strategy call and watch your conversion curve climb.
Supporting Materials
E-Book: Campaign Ambassador Messaging
Webinar replay: “Five Things They Don’t Teach You In Fundraising School”
Fundraising Guide: Peer-to-Peer Fundraising
Blog article: Strengthen P2P Relationships
Feature tour: Donor Rescue Explained