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Want more eyes on your crowdfunding campaign? Build buzz with video.
In part two of this series, Josh Gold shares how short, simple videos can help you break through
Video can help you drive traffic, raise more money, and turn one-time donors into long-term supporters. In this series, guest author, Josh Gold, shares how to use video to fuel
Why “Hey Friend” wins more gifts than “Dear Subscriber” Why a Human Voice Still Cuts Through the Noise Your supporters’ inboxes are war zones of coupons, “re:” threads, and calendar
You Can’t Afford Ambassadors on Autopilot Peer-to-peer fundraising lives or dies by your ambassadors’ energy. When their spark fades, donor pipelines shrink, “boost engagement” becomes a wish, and even the
Why Ambassadors Deserve Major-Donor Treatment If an ambassador raises $5,000 every year, that impact rivals many “big-check” donors. When you treat ambassadors with the same personal touch you give a
Why “When” Can Matter More Than “How” Great campaign planning starts long before you design a donation page. Pick a date that clashes with holiday travel, exam week, or breaking-news
Why Donor Attention Feels Scarce News feeds refresh every few seconds, turning global stories into fast-fading headlines. For nonprofit teams this constant churn can feel like a flashing “low battery”
Why This Conversation Matters Some nonprofit teams brace for “donor fatigue” every time a new appeal hits inboxes. Yet CauseMatch campaign data shows a different story: gifts slow down mainly
Why Crisis Planning Matters Today If the past few years have taught us anything, it’s that disruption arrives unannounced. Donors scroll breaking news while your board asks whether it’s “the