Even if you don’t have the most sophisticated CRM, you’re sitting on a goldmine of data.
Even if you were never able to replace that amazing database manager who used to work here, you have valuable information at your fingertips.
Even if your fear of your record-keeping software is so acute that you haven’t logged in for a year and you have to keep everything updated in an Excel file titled DonorDataVersion234.xls, you have a treasure trove of resources.
You have donor data even if you don’t know it.
What’s more is that you can tap into this data to boost your fundraising in super simple ways.
You access it all through Campaign Compare.
Sitting in the backend of your campaign dashboard is a list of donors who have donated to your campaign each year.
With a few clicks, you can sort the list to see who has given you in the past but hasn’t yet stepped up to support you this year. These donors need a little extra nudge, a gentle reminder, that their gifts make a tremendous impact.
In fact, lapsed donors represent a massive pool of potential. Think about it.
1) You already have their contact information (which is half of the battle to get most people to donate)
2) You already have earned their trust in the past
3) You are a known entity to them, a familiar name, so it won’t be as hard to get their attention
If you’re NOT targeting these donors through a special communications sequence, you’re simply leaving money on the table.
Armed with knowledge of WHO these people are and HOW MUCH they gave last year, you can send them each a targeted message.
You can remind them that they have been generous supporters of yours in the past. You can tell them that their past generosity has made a tremendous difference in the lives of your service recipients. And you can tell them that their support is needed now more than ever before.
Then, you can make your Ask with confidence.
Dive into your data, find those gems, and let Campaign Compare help you turn them into shining supporters for your cause. It’s all in your dashboard. No need for a sophisticated CRM, database manager, or the most updated Excel spreadsheet. The data is waiting for you. And so are more donations.
