Be the reason a donor feels awesome today.
Be the reason she feels joy in her heart.
Be the reason she feels pride.
The method is easy. Simply communicate with a donor today and tell her that she changed someone’s life. Share a story of one your service recipients and then give her all of the credit for enabling the transformation.
You can use the phone. Or email. Or WhatsApp or text. In this case, the medium is NOT the message. The message is the message. The message is that your donor should be filled with a warm glow. She should be soaring on Cloud 9. Make her feel in her heart that she has done something incredible by donating to your organization.
If you succeed in this task, you will accomplish two crucial feats.
1) You will stand out from the 99.9% of other organizations out there. No one else does this! It’s the simplest thing to do. And yet….
If you’re looking for a way to differentiate yourself from the ocean of nonprofits out there, thank your donors. If you’re looking for a way to differentiate yourself from the gaggle of fundraisers out there, thank your donors. If you’re looking for a way to cut through the infinite lineup of people and noises and AI-generated videos competing for your donors attention, thank your donors.
Be bold. Be different. Be sincere.
2) You will lay the groundwork for future donations.
We all know that donors are the lifeblood of any organization. Their contributions fuel our missions and create a real impact in the world. But have you ever stopped to consider how essential it is to let donors know just how amazing they truly are?
Imagine this scenario: A donor selflessly gives to your cause, expecting nothing in return but the satisfaction of making a difference. Now, picture the overwhelming joy and fulfillment they experience when you reach out and say, “Hey, you are absolutely AMAZING! Your support has truly changed lives!”
It’s a seemingly simple gesture, but its power should not be underestimated. When you communicate with donors and share the incredible impact they have had, you create a profound connection. You make them feel seen, appreciated, and valued. You remind them that their generosity matters.
Whether it’s through a heartfelt email, a personal phone call, or even a public social media shout-out, taking the time to express your genuine gratitude goes a long way. Share inspiring stories of lives transformed, dreams realized, and hope reignited—all because of their generous contributions.
By highlighting the amazing achievements made possible by your donors, you inspire them to continue supporting your cause. You motivate them to become lifelong advocates and passionate champions for your mission. And you know what? When donors feel truly awesome about their contributions, they become an unstoppable force for change.