Meeting with Hadar Morag, Campaign Manager

Employee Spotlight is a new CauseMatch blog series meant to surface stories of the amazing individuals behind our platform. 

We’ll interview people who are developers, graphic designers, coaches, marketers, customer success representatives, and all those in between… THESE are the people who make CauseMatch GO. These are the people who guide fundraisers through the invigorating process of online campaigns.

This issue, we’ll meet Campaign Manager Hadar Morag. 

What is your name?

Hadar Morag

Where did you grow up?

I grew up in South Florida, in Boca Raton, but I have lived all over: Atlanta, Barcelona, New York, now Jerusalem. 

Hummus or Tahina?

You know, I don’t have an affinity really toward either, which is bizarre, I admit. But lately I’ve been more on the tahina train.

Read any good books lately?

One of the silver linings of this pandemic is that I get to read a lot of good books. Two come to mind.

One is The Committed Marriage by Rebbetzin Esther Jungreis, and the other is The Monk Who Sold His Ferrari by Robin Sharma.

What part about being a campaign manager do you find most meaningful?

Every year we have an annual dinner at CauseMatch. Last year, Joseph, our CEO, gave out certificates that listed all the different campaigns that we worked on and how much each campaign raised, including the sum total. Each employee received a certificate.

I don’t remember the exact amount mine read, but it was an incredible sum. And it just made me proud that I took part in helping these organizations achieve massive, game-changing goals.

What is one detail that all great crowdfunding campaigns have in common that you have seen?

A committed leader.

Success won’t happen otherwise. It’s also not just about the person who is driving the campaign to make the internal pieces move (the finances, etc), there also has to be someone that all the ambassadors and fundraisers are one hundred percent behind. It has to be someone who’s committed to the cause, believes in it, trusts in it.

What advice do you have for prospective CauseMatch clients?

Come in motivated and driven but be open to feedback and new ways of working. You also have to have live and breathe positivity.

What is your biggest challenge about being a campaign manager?

Managing multiple campaigns at once and multiple clients at once. Sometimes they work different hours. Each has their own set of expectations. And you’re not always able to anticipate when will be the more stressful times and when will be the more calm times. So you just have to roll with it and sort of go with the flow. Lizrom as we say in Hebrew.

What has been your proudest moment at CauseMatch?

I don’t think that there is one big moment. I think that it’s more about the small, day-to-day things that might not seem like such a big deal, but really are. For example, if one of my co-workers steps in and covers for someone else who was having a really overwhelming day even though it’s totally not that person’s job. That makes me proud.

And when I hear my colleagues sticking up for something that they really believe in, something that will help a client’s campaign, even if it’s a difficult conversation or demands us, as a company, to step up in a way that’s out of our comfort zone.

It all comes from a drive to be the best that we can be for our clients. To strive for the highest possible level that we can achieve. Those are things that make me proud: to be part of a company that really lives by that belief system, and to be a part of a committed team. 

What is the first thing you would buy if you won the lottery?

A big, newly renovated apartment in Jerusalem where my parents can come and stay, and they won’t even care if they have to quarantine for two weeks because there will be plenty of space.

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