In the first part of this three-part series, we broke down the value of Donor Rescue and how you literally have donations sitting idle just waiting to be activated.
In Part 2, you’re going to learn how to mobilize dozens – even hundreds – of ambassadors so they raise money on your behalf.
The tool is called the Ambassador Command Center, and it erases the chaos of Campaign Day. Here’s how.
Imagine this: you’re managing a slew of fundraising ambassadors, each with their own goals and social networks. It can feel like conducting an orchestra where every musician is in a different room.
How do you get everyone on the same page? How can you identify your high-performers to give them a pat on the back? How can you identify your low-performers to ask them what they need to succeed?
With the Ambassador Command Center, you create a cohesive fundraising force that’s easy to monitor and manage.
You can sort all of your ambassadors by Progress To Goal. That way, you can easily create segments of ambassadors who have accomplished, for instance, 75%, of their goal. You can sort the list by those who have raised 25% or lower. Armed with up-to-date information about your ambassadors, you can start reaching out to them individually and encourage them to take the next step forward.
Take Kayla’s Children Centre with their 151 ambassadors and just “one half of a person” to manage them all! The campaign organizer leveraged the Ambassador Command Center to keep track of (and communicate with) every single volunteer fundraiser.
The end result? Those 151 ambassadors were responsible for $841,488 from 1067 donors.
One detail that we constantly hear clients love is the real-time updating of information. We know how annoying it is to work off of spreadsheets that are outdated by the time they finish printing. With the Command Center, everything is updated as it happens.
Your ambassadors are the lifeblood of your campaign. They are the engine that makes peer-to-peer fundraising the absolute best way to reach new donors for your org. But without proper management, they’re not going to take the initiative to make those phone calls when they are tired, when they don’t feel appreciated, when they think no one is watching.
But, if you show them that you appreciate their efforts, if you answer the questions they have, if you give them the confidence they need, they will raise you LOTS of money.
The Ambassador Command Center is the headache-free way to mobilize your team.