Why Animal Rescue Fundraising Campaigns Are So Successful

Animals can bring out the best in people. 

When you stare into the eyes of a hungry puppy… when you hear the purr of a kitten looking for her mother… when you know that a dark future awaits a pet that falls into the wrong hands.

When we humans hear that an animal is in danger, we jump to action. We swoop in. Our hearts simply can’t handle the pain of knowing we stood idly by while a living creature was sentenced to a life of suffering. 

The CauseMatch team is full of animal lovers. While we love ALL our clients, there is a special place in our hearts for organizations that rescue and rehabilitate our furry friends.

So when organizations like Woodrock Animal Rescue from South Africa, Jerusalem’s Society for the Prevention of Cruelty to Animals, the Biblical Zoo in Jerusalem, and, most recently, Four Legs and Fur Animal Society approach us to help them raise money, we’re eager to oblige.

Here are two reasons we love running campaigns for animal rescue organizations.

  1. There is something captivating about the story of an animal in plight. 

Take this short story from a recent Woodrock campaign:

Rocky is a pit bull. You can tell that he once had soft eyes and ears that stood at attention. But not now. You see, Rocky has been battered and bruised. His face torn up from dogfights and abuse.

The cuts along his jaw are so deep, he may need plastic surgery….But you have a chance to give him the bright future he so richly deserves.

Who would pass up the opportunity to save Rocky’s life? 

You know you’ve done fundraising correctly when donors feel awesome about their gifts. Somehow, it feels just a little easier to do that when talking about puppies and kittens whose future couldn’t be more bleak. 

Your job as the fundraiser is to first paint a vivid picture of what life looks like before a donor’s gift. 

Rocky won’t get the care he needs to rehabilitate. He won’t get the medicine to heal his wounds. He won’t enjoy even a single day without pain. 

Next, you can paint an equally as vivid picture of what life looks like after a donor’s gift. 

When you donate, you help Rocky find a warm home. You help him put his best paw forward and live the life he was meant to live… running outside, playing with his new family, feeling safe in his new environment.

Finally, it’s time to issue that direct call to action that conveys to donors that this bright future does not happen unless he or she donates! 

Please donate today and help Rocky find a new home! 

Donors will understand the impact of their gifts. They will picture in their minds a dog frolicking in a park, playing frisbee and tug-of-war. And they will feel the warm satisfaction of knowing that THEY enabled that impact. 

  1. Peer-to-peer campaigns for animal rescue organizations spread like wildfire!

Animal lovers attract other animal lovers. They are never apathetic or ambivalent about their affections. They are always moved to action! 

These traits make this demographic a perfect population for peer-to-peer campaigns. When you run a peer-to-peer campaign, you find ambassadors who commit to raising a certain amount of money for your cause. For organizations that save and protect animals, there is never a shortage of willing activists ready to fundraise.

And like many animals themselves, these ambassadors tend to travel in packs. That means that when they reach out to their friends and family for support, they are more likely to get an enthusiastic YES.

There is a common set of communal values when it comes to animal rescue organizations. It doesn’t matter where you live, your political affiliations, or what team you root for; animal lovers will step up and do the right thing when asked. 

When organizations utilize peer-to-peer campaigns, they amplify their reach, going well beyond their known constituents. And they work especially well for nonprofits that help animals like Rocky.

If you’re looking for guidance as to how to best set up a crowdfunding campaign for your animal rescue organization, please contact us today. We can help! 

We, too, want the warm satisfaction of knowing we helped organizations like yours save animals like Rocky. 

Meeting with Hadar Morag, Campaign Manager

Employee Spotlight is a new CauseMatch blog series meant to surface stories of the amazing individuals behind our platform. 

We’ll interview people who are developers, graphic designers, coaches, marketers, customer success representatives, and all those in between… THESE are the people who make CauseMatch GO. These are the people who guide fundraisers through the invigorating process of online campaigns.

This issue, we’ll meet Campaign Manager Hadar Morag. 

What is your name?

Hadar Morag

Where did you grow up?

I grew up in South Florida, in Boca Raton, but I have lived all over: Atlanta, Barcelona, New York, now Jerusalem. 

Hummus or Tahina?

You know, I don’t have an affinity really toward either, which is bizarre, I admit. But lately I’ve been more on the tahina train.

Read any good books lately?

One of the silver linings of this pandemic is that I get to read a lot of good books. Two come to mind.

One is The Committed Marriage by Rebbetzin Esther Jungreis, and the other is The Monk Who Sold His Ferrari by Robin Sharma.

What part about being a campaign manager do you find most meaningful?

Every year we have an annual dinner at CauseMatch. Last year, Joseph, our CEO, gave out certificates that listed all the different campaigns that we worked on and how much each campaign raised, including the sum total. Each employee received a certificate.

I don’t remember the exact amount mine read, but it was an incredible sum. And it just made me proud that I took part in helping these organizations achieve massive, game-changing goals.

What is one detail that all great crowdfunding campaigns have in common that you have seen?

A committed leader.

Success won’t happen otherwise. It’s also not just about the person who is driving the campaign to make the internal pieces move (the finances, etc), there also has to be someone that all the ambassadors and fundraisers are one hundred percent behind. It has to be someone who’s committed to the cause, believes in it, trusts in it.

What advice do you have for prospective CauseMatch clients?

Come in motivated and driven but be open to feedback and new ways of working. You also have to have live and breathe positivity.

What is your biggest challenge about being a campaign manager?

Managing multiple campaigns at once and multiple clients at once. Sometimes they work different hours. Each has their own set of expectations. And you’re not always able to anticipate when will be the more stressful times and when will be the more calm times. So you just have to roll with it and sort of go with the flow. Lizrom as we say in Hebrew.

What has been your proudest moment at CauseMatch?

I don’t think that there is one big moment. I think that it’s more about the small, day-to-day things that might not seem like such a big deal, but really are. For example, if one of my co-workers steps in and covers for someone else who was having a really overwhelming day even though it’s totally not that person’s job. That makes me proud.

And when I hear my colleagues sticking up for something that they really believe in, something that will help a client’s campaign, even if it’s a difficult conversation or demands us, as a company, to step up in a way that’s out of our comfort zone.

It all comes from a drive to be the best that we can be for our clients. To strive for the highest possible level that we can achieve. Those are things that make me proud: to be part of a company that really lives by that belief system, and to be a part of a committed team. 

What is the first thing you would buy if you won the lottery?

A big, newly renovated apartment in Jerusalem where my parents can come and stay, and they won’t even care if they have to quarantine for two weeks because there will be plenty of space.